The white-paper for starting co-working, including screening of the existing creative spaces and needs analysis for sustainable development was developed in the framework of Startup Connect project. The main purpose of the white-paper is to inform Russian and Finnish companies, government and other stakeholders about main features of coworking spaces format and to insure the development of international cooperation on flexible work spaces market.
The coworking spaces market has developed rapidly over the last 10-15 years. Today, the share of flexible office space in the world is approaching 8%, and by 2030 will be approximately 30%. In addition, real estate market experts predict a sharp increase in demand for coworking spaces after the COVID pandemic, due to the general trend for savings and the refusal of companies from permanent offices.
However, the key feature of coworking spaces is not only the provision of short-term lease of a workplaces or offices. Coworkings offer opportunities for community formation to exchange ideas, knowledge, skills and experience. Communities allow coworking residents to find extraordinary solutions and contribute to a larger disclosure of the potential. Also, creative and public urban spaces make a great contribution to attracting young and promising specialists to these communities.
Now the market offers many specialized spaces - from sewing and joinery cooperatives to special locations for innovative start-ups. Tenants have all the tools they need to get the job done. There are coworking for young moms - a woman can hold a meeting or skype negotiation while her child is being looked after by a careful nanny. This trend is related to the growth of digitalization - every specialist has the opportunity to work in ideal conditions for the project. It is safe to say that in the next five years a lot of specialized projects will come to the market.
The white-paper informs about features of coworking spaces market in Russia and St. Petersburg, industry financial indicators and investment attractiveness of the market; describes key trends and success stories; shows results of competitive analysis of the market and provides information about needs and opportunities in sustainable development, coworking industry, key events in the industry; provides main recommendations for coworking and creative spaces market and also presents information about key 48 coworking creative and public spaces in St. Petersburg.
*The project is funded by the European Union, the Russian Federation and the Republic of Finland in the framework of South-East Finland-Russia CBC 2014-2020 Programme. The project is executed by the following consortium: Cursor - Kotka-Hamina Regional Development Company (FIN) (Lead partner), ITMO University (RUS), XAMK - South-East Finland University of Applied Sciences (FIN), St. Petersburg Foundation for Small and Medium-sized Enterprise Development (RUS).